Shade Sails - Melbourne Perspective

Quick Shade Sails is a small business that operates in a highly competitive environment. Initially their marketing efforts included only offline advertising (Yellow Pages and Smart Saver).

Business analysis of online competition in the area of shade sails in Melbourne clearly stated the high potential of proactive Internet marketing.

Current online niche of shade sails manufacturers and installers is occupied by Australian, American, Canadian and UK shade sails companies. They use their web sites, pay-per-click Google advertising and sponsored links on Yahoo.

Internet Marketing Strategy for Shade Sails Melbourne Company

The size of Quick Shade Systems business did not allow for a substantial budget on Internet marketing. That is why we had to focus Internet marketing strategy for this shade sails Melbourne client on the most productive efforts.

We noticed that competition concentrates mostly on PPC. Their web sites are not well optimised. Taking that as a weakness we chose to design and promote simple but effective shade sails Melbourne web site.

Shade Sails Melbourne Web Site - "Pay As You GRow"

"Grow As You Go" (GAYG) is our method of Internet marketing for the low-budget clients.

Instead of making a substantial investment in outstanding graphics and huge web content we create a basic web site. Its content concentrates on a main subject - shade sails in Melbourne in this case.

We gradually add pages, continue submission to online directories and exchange links with partners.

Once our client can see the financial result - requests from the web site and real new clients - they are happy to continue with Internet marketing.

That would be Stage 2 or "Cinderella-to-Princess" conversion backed up by Returned Investment.

Melbourne Shade Sails Web Site - Month 1

Google picked up shade sails Melbourne web site in 2 days. However it did not seriously valued its content. 3 weeks later the shade sails Melbourne web site was only on page 3 of Google.

We understand that the age of the web site has important weight in Google algorithm and expect the improvement in positioning in few weeks.

Yahoo and MSN ignored the shade sails Melbourne for 2 weeks, however in 3 weeks it got the position #1 on MSN and Yahoo.

Prospects of Shade Sails Melbourne Web Site

Considering the current state of competitors, we expect shade sails Melbourne web site of Quick Shade Systems to appear on first pages of major search engines in 4-6 weeks. That should create a serious targeted traffic to the web site.

Meanwhile we continue monitoring the search engine positioning and traffic weekly. We also report to the client monthly.

Ethical Internet Marketing of Other Shade Sails Companies

Here we face an ethical problem: should we promote the competitors of our shade sails Melbourne client - provided they asked for our services?

Our position is fair and honest. We would not provide our service to direct local competitors of Quick Shade Systems. However we do not see any problems in working for shade sails company in Sydney, Brisbane, Perth, Adelaide or other locations.