Psychologists Company - Melbourne
The Cheetham Consulting Group (CCG) is a company of psychologists in Melbourne, Australia.
They provide psychological services to corporations and individuals.
The short list of their expertise includes psychological counselling, critical incidents debriefing, drink driving (drunk driving) counselling and much more.
CCG realised the need for a web site a long time ago. However their investment did not return in 18 months - until the web site was optimised for search engines.
Melbourne Psychologists and Internet Marketing Company
First of all our search engine marketing firm set a meeting with the CCG to get the understanding of their business.
The area of psychology was new to us so in addition to that we had to go through hundreds of web pages to understand what psychologists in Melbourne and around the world deal with.
Working with Melbourne psychologists we detected a lack of content on their web site. In fact CCG has created a lot of valuable materials in their professional publications. We used that to update Melbourne psychologists' web pages.
We also had to change the layout of the pages to accommodate for search engines guidelines and good visitors' experience.
It wasn't easy because we met some human resistance to changes. However after a few iterations and consultations with our Melbourne psychologists client we came to mutual understanding and agreement.
Melbourne Psychologists Web Site - First 3 Months
After updating of the web site of psychologists in Melbourne we started working on its positioning. The submission included search engines and appropriate online directories. It wasn't easy to find and be accepted by suitable professional directories. It took us about 2 weeks.
After that we began a fortnightly monitoring of the traffic. Very soon the web site was picked up by Google.
However it took about 2 months to appear in the search results by Yahoo and MSN.
Melbourne Psychologists - the Outcomes of Search Engine Optimisation
At the moment of this writing (February 2005) the Cheetham Consulting Group web site has enjoyed the leading position on the major search engines under dozens of key phrases.
