LED Lighting (Australia) designer and manufacturer: Introducing Coolon™

Coolon™ LED lighting products are represented by Emblazon® series lamps, retrofit networkable lights, networkable lights, colour LED strips, lights controls, light panels, LED displays and others.

All their LED lighting products are esthetically designed, provide electricity savings, are durable.

Coolon™ makes a point of producing LED lighting from high quality materials.

In February 2006 Google was reporting 12,000,000+ listed web pages based on LED lighting

The Coolon website - http://www.coolon.com.au/ - had a history of 15 month and some traffic. Our task was to re-design the website to make it search engine friendly, implement new layout and graphics and ... actually make it sell LED lighting products.

Prospects of "LED lighting" Web Site

Honestly, considering fierce competition, we do not know what to expect in short terms.

Although it doesn't sound too good there is some explanation.

Online space is filled by the manufacturers and promoters of cheap LED lighting - typically made in China. They apply methods used in manufacturing to website marketing.

Many of such websites use keyword stuffing and other SP@AM techniques to promote their pages.

One of the pages we went through had key phrase "LED lighting" repeated 145 times! That created a keyword density of 40%.

We were able to easily identify that with a help of SEO Explorer - SEO tool developed by us.

Major search engines publish good design guides and warn against using spamming technique.

The truth is however that it takes them too long to identify and filter out spammers.

Meanwhile - we need to produce the results for the client.

To solve the problem we made an extensive keywords popularity research and identified niche areas.

That helped us to get to the Google's page one just in 2 weeks.

We will be publishing more details of the business case of LED lighting company - Coolon™ in future.